The high fashion industry has always been synonymous with thinness, but for a brief moment in the 2010s, the body positivity movement was at the forefront.

It promised a revolution of accepting bodies of all shapes and sizes, welcomed curves and advocated for inclusion, particularly on the runway.

But 10 years on, industry insiders tell us things have shifted. Was body positivity a flash-in-the-pan trend? And with help with weight loss medication such as Ozempic, is skinny back for good?

We speak to designers, casting agents and models at Paris Fashion Week to investigate what is happening.

The body positivity movement finds its origins in the hazy days of the 1960s and was helped by icons like Marilyn Monroe who broadened Hollywood’s rigid beauty standard.

It was brought to the forefront again in the 2010s, when Instagram was launched and influencers began to highlight fashion and beauty outside of the glossy magazines and runways.

Helping this was the celebrity Kardashian family, whose curves triggered BBLs (Brazilian butt lift surgery) around the world.

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